The DM Trust is run by a Board of Trustees with a Chairman. Our Trustees represent a broad spectrum of DM stakeholders, including industry practitioners, educators, media/technology providers and regulators. The Board decides on the overall strategy for funding and plans the Trust’s fundraising activities.


The DM Trust Board:
Matt-Housden.jpg Matthew Housden, Chair, is principal lecturer at the University of Greenwich, visiting professor at the Grenoble Graduate School of Business and visiting faculty at the University of Leeds Business School and Imperial College London. Over thirty years in data driven marketing he has worked with companies and individuals around the world to improve their business effectiveness.  He is a director of Face Value Consulting and a trustee of Montage Theatre Arts, a charity supporting disadvantaged children in SE London.   

His books include:  

  • Principles of Direct, Database and Digital Marketing, FT Prentice Hall
  • Direct and Digital Marketing in Practice, A and C Black

He is an Honorary Life Fellow of the Institute of Direct and Digital Marketing and is a member of the IDM qualifications advisory board, a member of the Chartered Institute of Marketing,  the Market Research Society and ESOMAR. He is an IDM Educator of the Year and a three times gold award winner in the IDM National Student competition.

Mike Harrison is an experienced political and communications professional for over a decade and a half going from Parliament into consultancy. He is a former Labour councillor and after completing a BA (Hons) Politics degree he worked for former Foreign Office Minister Meg Munn MP. Moving into political consultancy, he lead on client work that included CallCredit and Drax Power and specialising in infrastructure planning, legislation, and stakeholder engagement for the likes of BNP Paribas Clean Energy Partners, Air Products, Toyota, Skanska, and GDF Suez. Mike now leads on corporate and political communications for international clean tech business WElink Group. One particular career highlight for Mike was volunteering on Barack Obama’s 2008 presidential campaign in Ohio.
IMG_3155 Melanie Howard moved into social and consumer trends forecasting and set up the Future Foundation (now Foresight Factory) in 1996, following a first career in direct marketing. She is embarking on her third career using art and design for public engagement projects with The Liminal Space and is the branch leader of the Women’s Equality Party in Islington.  Following a long working relationship with Derek Holder and five years on the Trustee Board of the IDM before it merged with the DMA, she chairs the committee in order to honour his contribution to the industry and make sure his money gets spent wisely and well.
Tom Davis has worked in marketing for over 25 years, in financial services at major banking and wealth management groups such as Coutts and Bank of Bermuda, and in charitable organisations such as Action for Children.  In addition, he has lectured in marketing, teaching for over 10 years at educational institutions such as London Metropolitan University and The Marketers’ Forum, and he is at present a visiting lecturer at Grenoble Graduate School of Business (GGSB).   

Tom has second degrees from Queen Mary College, University of London and University of Greenwich, the last of which was an M.A. Marketing (with Distinction).  He is a member of the Chartered Institute of Marketing and a Chartered Marketer for over 16 years.  He has additionally qualified as a project and programme manager (Association for Project Management), a financial adviser (Chartered Insurance Institute), and a fundraiser (Institute of Fundraising).

Finally, Tom’s work in charitable organisations has been matched by a commitment to their leadership and governance, and he has been a trustee on 4 voluntary sector Boards, and chaired the humanitarian charity War Child UK.

Anne Gowan was formerly head of direct at Guardian News & Media. She is a senior executive within the marketing, one-to-one marketing, subscription and customer management sectors with more than 20 years of marketing experience including work for the Wall Street Journal Europe and the Financial Times. She was formerly a director at The Telegraph Group for eight years, responsible for database development, customer contact strategy, CRM implementation and subscription. Anne is a Fellow of the IDM.
Julia Porter is an experienced marketing leader, advisor, mentor and board director. Her non-executive career includes Chair of DMA (Direct Marketing Association) and board member of Origin Housing and Freeview (UK’s largest free to air digital TV platform). Her consulting roles include strategic advice for business start ups as well as marketing and CRM/data strategy consulting and accessible practitioner led GDPR advice. Her executive experience includes stints at Guardian News & Media, Getty Images, ITV and IPC Magazines. She holds an MBA from London Business School   

Mark Patron has worked in data driven marketing for over 30 years. He has been a director of over 50 UK, Continental and US marketing businesses. Previously CEO of the marketing automation businesses RedEye, he was a co-founder of Transactis. Mark was part of the management team that developed the revenues of VNU’s marketing information business, now called Nielsen market research, from $150 million in 1994 to $2.5 billion by 2001. He was Chairman of Abacus Europe and MD of Claritas UK, now part of Acxiom. Mark is a member of the DMA Customer Data Council. He was voted one of the UK’s 15 most influential direct marketers by readers of Precision Marketing magazine.