Tribute to Professor Derek A Holder BSc Hons F IDM

Tribute to Professor Derek A Holder BSc Hons F IDM


The “Celebration of Life” to commemorate the life and work of our late co-founder, Professor Derek Holder, took place on the afternoon of Friday 6 July at London’s Royal Geographical Society, 1 Kensington Gore, Kensington, London, SW7 2AR.

In the 25 years since its creation the IDM, under Derek’s leadership, has directly educated and inspired 50,000 marketers and influenced many more.

Following his death on 14 February hundreds of messages of support have been received, these continue to remind us of the enormous and lasting contribution Derek made to the marketing profession, as well as the high regard in which he was held, and of course the affection inspired by his personal warmth and wit. The “Celebration of Life” was our opportunity to remember Derek and the legacy that he has left.

Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part of a movement that professionalised our industry. As head of the Institute of Direct and Digital Marketing he inspired a generation of clients and agency principals to rigorously analyse what they did. The IDM is his epitaph. But I also remember a lovely, kind man, who was always ready for a good lunch and hours of fascinating debate, chat and gossip.
Chris Barraclough Hon F IDM, Creative Partner, BEC London

If I had to choose one word to describe Derek, it would be ‘tireless’. Nothing ever got in his way as he proceeded on his mission to enhance and improve the direct marketing industry through education. Each of us owes an immense debt of gratitude to Derek. His attitude and foresight played a significant role in developing the industry and making it the vibrant, dynamic profession it is today.
Heather Westgate Hon F IDM, Chief Executive, TDA