Trustees

The DM Trust is run by a Board of Trustees with a Chairman. Our Trustees represent a broad spectrum of DM stakeholders, including industry practitioners, educators, media/technology providers and regulators. The Board decides on the overall strategy for funding and plans the Trust’s fundraising activities.

The DM Trust Board:

 

Rosemary Smith
Rosemary Smith, Chair Rosemary runs Opt-4 which advises organisations on data protection compliance and the maximisation of marketing permissions. She has helped to shape the regulatory framework for marketing through extensive trade association involvement including chairmanship of the DMA’s Governance Committee and the DMA Board. She is also a tutor for the IDM and was made an Honorary Life Fellow of the IDM in 2009.
 Melanie-Howard.jpg Melanie Howard, Following a first career in direct marketing Melanie moved into the area of future trends and forecasting within the WPP group and worked with the Henley Centre for Forecasting from 1990 where she undertook many of the UK’s first major research studies into consumer attitudes to dealing directly with business for clients. She co-founded the Future Foundation in 1996 since when it has to become the leading independent global trends consultancy researching 26 markets and with 250 trend spotters round the world and offices in London, Stockholm and New York. She was Acting Chair of the IDM Trust in charge of merging the IDM trading arms into the DMA fold in May 2015. She is now on the DMA Board representing the IDM’s interests and chairs the Derek Holder Legacy Fund committee within the newly created DMT. She is also a Trustee of Women In Sport and a Lay Member of the Freedom of Information Tribunal as well as continuing as Chair of the Future Foundation
Mike Harrison, Mike Harrison is an experienced political and communications professional for over a decade going from Parliament into consultancy. He is a former Labour councillor and after completing a BA (Hons) Politics degree he worked for former Foreign Office Minister Meg Munn MP. In 2009 Mike went into political consultancy leading on client work that included CallCredit and Drax Power. For the last five years he has specialised in the energy sector working on infrastructure planning, legislation, and stakeholder engagement for the likes of BNP Paribas Clean Energy Partners, Air Products, Toyota, Skanska, and GDF Suez.One particular career highlight for Mike was volunteering on Barack Obama’s 2008 presidential campaign in Ohio.
David Coupe, David had a twenty-five year career at global information services company Experian. He joined in 1983 as an account manager and became Managing Director for the UK in 1995 and Managing Director of International Marketing Services in 2002. David is a Fellow of the IDM, a former Chairman of the DMA from 2003 to 2005, a former Commissioner of the Direct Marketing Commission and a Non-Executive Director of data governance specialists DQM Group.
Caroline Worboys,  Caroline has worked in the data and direct industry for more than 25 years. Her experience ranges from start-ups through to successful sale, turnaround, integration, divestments and acquisitions. Having sold her business to News International, Caroline went onto become CEO of Broadsystem, which she then sold to the Callcredit Information Group at the end of 2007. During her tenure at Callcredit she became MD of Marketing Solutions which included Broadsystem, Eurodirect and GMAP Consulting. Caroline was part of the management team who invested in and sold the Callcredit Group to Vitruvian Partners. Caroline then went on to work for Wunderman, in the UK & Europe and finally in New York where she ran Customer Insights globally. She now works with a number of data driven organisations and fin-tech start ups both as an investor and advisor/NED. Prior to joining the DMA Group Board, Caroline was Chair of the IDM for 10 years.
Matt-Housden.jpg Matthew Housden,  Matthew is principal lecturer at the University of Greenwich, visiting professor at the Grenoble Graduate School of Business and visiting faculty at the University of Leeds Business School and Imperial College London.He is a director of Face Value Consulting and a trustee of Montage Theatre Arts, a charity supporting disadvantaged children in SE London.

His books include:

  • Principles of Direct, Database and Digital Marketing, FT Prentice Hall
  • Direct and Digital Marketing in Practice, A and C Black

He is a Fellow of the Institute of Direct and Digital Marketing and a member of the Chartered Institute of Marketing the Market Research Society and ESOMAR. He is an IDM Educator of the Year and a three times gold award winner in the IDM National Student competition.

Tom Davis, Tom has worked in marketing for over 25 years, in financial services at major banking and wealth management groups such as Coutts and Bank of Bermuda, and in charitable organisations such as Action for Children.  In addition, he has lectured in marketing, teaching for over 10 years at educational institutions such as London Metropolitan University and The Marketers’ Forum, and he is at present a visiting lecturer at Grenoble Graduate School of Business (GGSB).

Tom has second degrees from Queen Mary College, University of London and University of Greenwich, the last of which was an M.A. Marketing (with Distinction).  He is a member of the Chartered Institute of Marketing and a Chartered Marketer for over 16 years.  He has additionally qualified as a project and programme manager (Association for Project Management), a financial adviser (Chartered Insurance Institute), and a fundraiser (Institute of Fundraising).

Finally, Tom’s work in charitable organisations has been matched by a commitment to their leadership and governance, and he has been a trustee on 4 voluntary sector Boards, and chaired the humanitarian charity War Child UK.

 

The Consumer Grants Fund Committee comprises:
Rosemary Smith
Rosemary Smith, Committee Chair Rosemary runs Opt-4 which advises organisations on data protection compliance and the maximisation of marketing permissions. She has helped to shape the regulatory framework for marketing through extensive trade association involvement including chairmanship of the DMA’s Governance Committee and the DMA Board. She is also a tutor for the IDM and was made an Honorary Life Fellow of the IDM in 2009.
 Steve Gettings Steve Gettings is Ofcom’s Corporation Secretary. His background is in economic consulting, media strategy and market research. He’s worked at the BBC, central government, PWC and Oxera over the course of his career. He holds degrees in Engineering, Economics and Management and in Economics and is a qualified workplace coach.
  Richard Duffy,  Richard became a trustee in November 2013, after completing a Master of Arts in Future Media at Birmingham City University in September 2013, for which he received a half bursary funded by the DM Foundation. During his time on the course, he worked with brands such as Chevrolet, Bridgestone, The Drum, Lacuna and 7 Digital, and has since gone on to work for digital agencies in his hometown of Birmingham. He is passionate about all things digital, has a degree in Sound Engineering and Production, and is a keen musician and music producer in his spare time.
David Coupe, David had a twenty-five year career at global information services company Experian. He joined in 1983 as an account manager and became Managing Director for the UK in 1995 and Managing Director of International Marketing Services in 2002. David is a Fellow of the IDM, a former Chairman of the DMA from 2003 to 2005, a former Commissioner of the Direct Marketing Commission and a Non-Executive Director of data governance specialists DQM Group.
Michelle de Souza, Michelle is Head of CRM & customer insight at Age UK. Michelle is responsible for the organisation’s customer contact strategy, as well as customer engagement, data management, marketing services, analytics and insight functions. Prior to joining Age UK, she worked in buying and merchandising for Argos Retailers and Arcadia Group.

 

 

The Derek Holder Legacy Fund Committee comprises:
 Melanie-Howard.jpg

Melanie Howard, Committee Chair Following a first career in direct marketing Melanie moved into the area of future trends and forecasting within the WPP group and worked with the Henley Centre for Forecasting from 1990 where she undertook many of the UK’s first major research studies into consumer attitudes to dealing directly with business for clients. She co-founded the Future Foundation in 1996 since when it has to become the leading independent global trends consultancy researching 26 markets and with 250 trend spotters round the world and offices in London, Stockholm and New York. She was Acting Chair of the IDM Trust in charge of merging the IDM trading arms into the DMA fold in May 2015. She is now on the DMA Board representing the IDM’s interests and chairs the Derek Holder Legacy Fund committee within the newly created DMT. She is also a Trustee of Women In Sport and a Lay Member of the Freedom of Information Tribunal as well as continuing as Chair of the Future Foundation
  Anne Gowan, Anne is head of direct at Guardian News & Media. She is a senior executive within the marketing, one-to-one marketing, subscription and customer management sectors with more than 20 years of marketing experience including work for the Wall Street Journal Europe and the Financial Times. She was formerly a director at The Telegraph Group for eight years, responsible for database development, customer contact strategy, CRM implementation and subscription. Anne is a Fellow of the IDM.
Matt-Housden.jpg Matthew Housden,  Matthew is principal lecturer at the University of Greenwich, visiting professor at the Grenoble Graduate School of Business and visiting faculty at the University of Leeds Business School and Imperial College London.He is a director of Face Value Consulting and a trustee of Montage Theatre Arts, a charity supporting disadvantaged children in SE London.

His books include:

  • Principles of Direct, Database and Digital Marketing, FT Prentice Hall
  • Direct and Digital Marketing in Practice, A and C Black

He is a Fellow of the Institute of Direct and Digital Marketing and a member of the Chartered Institute of Marketing the Market Research Society and ESOMAR. He is an IDM Educator of the Year and a three times gold award winner in the IDM National Student competition.