Funded Projects

Study Fundraising – a web-based educational initiative

The DM Trust awarded funding of £20,000 towards a web-based educational initiative that will support students of fundraising and fundraising professionals looking to deepen their knowledge, particularly those working in smaller charities. The aim is to provide educational resources on a wide range of fundraising topics, including donor behaviour, fundraising ethics and regulation, relationship fundraising and each of the key forms of fundraising. The site will host interviews with leading practitioners, research reports and papers, links to academic centres working in the field and material to guide best practice. The site will differ from others in that it will open up access to models, tools, theories and frameworks from the academy that can be used to make a practical difference to an organisation’s fundraising AND enhance the quality of the donor experience. It will be written in plain English and contain self-test quizzes that will allow users to test their knowledge. The site is made possible through the generous support of the IDM Trust and we anticipate being able to launch it in July 2018.


Training and Supporting Vulnerable Customers Workshops 2016/17

ReynoldsBusbyLee and KMB were granted funding from the DM Trust to create and run a series of practical hands-on workshops for trainers within organisations who are responsible for ensuring that their customer facing teams are conscious of and sensitive to the needs of customers who may be in vulnerable circumstances.

The first workshop in September 2016 sold out quickly and four more are taking place in 2017. These sessions provide a practical training session of trainers to learn how best to train the DMA’s free training materials for contact centres handling contacts with vulnerable customers. The workshops also consider how to adapt these materials to suit each organisation considering the training needs of different departments within the business and also different customer groups.

The funding from the DM Trust enabled them to get this essential initiative off the ground and allowed delegates to attend the workshops at a heavily discounted rate.

DMA Trust – Vulnerable Infographic

More information here

IDM Creative Data Academy 2017

The 4th Creative Data Academy saw 60 hand-picked bright, talented students from a range of disciplines and universities embark upon a data filled journey to explore its uses within marketing. 30 students attended the London academy at the newly refurbished DMA House, and for the first time, the academy travelled to Edinburgh where another 30 eager students were waiting at the Edinburgh Training and Conference Venue. The academy lasted 3 days in both locations and consisted of a range of talks from industry experts, interactive workshops, networking drinks and a Q&A panel. The London academy also paid a visit to the RAPP offices to get a feel for agency life. All sessions provided an invaluable insight into the industry for the students, where Alice Pinch commented, ‘Speaking to industry experts really opens up your eyes to the possibilities after you graduate and the scope of job roles you can go into. Never take an industry for face value, because there is always so much more going on behind the scenes and the Creative Data Academy really opens up your eyes to that!’

The Creative Data Academy provides the perfect platform for students aspiring to enter into a career in data to truly understand the avenues they can explore. Through the range of sessions provided and exposure to industry experts, students receive a unique and valuable insight into the industry as well as entering into a network that will support and advise them through graduation and into their careers. A handful of students have since been offered placement and graduate positions by the companies involved, proving of the success of the academy in finding and developing talent fit for the marketing industry. Dan Woodcock, another of this year’s student’s commented, ‘The Creative Data Academy was one of the most thought provoking and enjoyable things I have done outside of my degree. I would recommend anyone to apply, you will love it.’



IDM Summer School 2016

The IDM Summer School 2016 took place earlier this year and gave students a week-long insight to the marketing industry. 30 specially selected candidates were invited to join them to learn about what it’s really like to work in the marketing business.

During the week, students worked on a live client brief set by The Economist. They also visited global marketing agency, RAPP and got to spend the day at London digital agency, Greenlight Digital. On top of this, the students also got to attend an exclusive networking evening with senior marketing professionals.

Since graduating from the programme, students have gone on to work at some of the biggest names in marketing including RAPP, Ogilvy, Merkle Periscopix, Greenlight Digital and Havas Helia.

Summer School


Commercial Break 2016

Commercial Break works with young people from diverse backgrounds to give them a start in the marketing and advertising industry. The Direct Marketing Trust funded two two-day IDM training courses for those working on the programme.

The DM Trust funded IDM courses in May and August 2016 for half a dozen young people. The aims of the project matched some of the aims of the DM Trust, namely to introduce talented young people into the profession who would not normally enter it.

In the August intake seven young people were chosen to work on a new brief set by EE.

They worked on the brief under the supervision of Commercial Break’s co-founders James Hillhouse and Susie Burdekin, using their creative thinking and skills.

Funding of £5,400 covered a two-day interactive training course covering digital marketing essentials which includes both activities and lectures.

The IDM developed my understanding of marketing. Topics like keywords, social media marketing and affiliate marketing gave me a valuable insight into the way marketing is developing and how I can capitalise on that. All in all the course left me feeling motivated and keen to try new ways of portraying myself to future employers.’

IDM Creative Data Academy 2016

Just before the Easter break, 30 students were invited to experience The IDM Creative Data Academy. The programme focused on inspiring young talent to pursue a career in data within the marketing industry. The students were selected from over 250 applications from universities all over the UK from disciplines such as economics, history, psychology and maths.

The course was free with no attached costs so there were no economic barriers and we were delighted to welcome  a student with only 10% vision and his guide dog.

The IDM hosted a selection of exciting speakers from companies including Data IQ, Direct Recruitment, The Economist, Aquila Insight, RAPP, Model Citizens and REaD Group. Industry experts shared their knowledge and provided insight into what graduate career paths are available in data.

Students were set a brief by The Economist which focused on how the publication could boost their female readership, the winning team are to be rewarded with an exclusive invitation to lunch with senior executives and a digital subscription to the newspaper.

The students visited RAPP and were shown what agency life is all about. Agency staff shared a number of client case studies with the group to show how data plays an important role in the development of a brands business strategy. This was followed a networking reception at the Economist in Canary Wharf opened by DMT’s Melanie Howard. A mix of marketing professionals and big names in data were on hand to answer key questions from the students about working in data.

Prior to attending Creative Data Academy, most of the students were unfamiliar with the amount of job roles available within data. Since taking part in the programme, students now have a clear idea of what career paths are available and the type of skills needed in order to enter a career in data.

A communications plan has been put in place to stay in touch with the students giving IDM and DMA member content and access to their event programme. The programme will track the career choices of the individuals involved to measure the long term success of the programme.

Creative Data Academy in Tweets.

Summer School 2015

A week-long programme for 30 final year students to inspire students to work in the industry. This achieved participation from industry with 5 businesses taking part in the week and providing employment for students. In 2015 the programme received 160 applications 56 universities,  75 students were assessed to award free places for the 30 students. The week covers training, accommodation, food and events.

Almost 250 applications for this  years summer school were received which ran in June. 30 participants were selected to learn about marketing career opportunities, work on a brief with an agency and speak to employers and other young marketers.

Assessment days for the summer school took place during April 2016.

Funding contributes to the accommodation, travel and training and enables the Summer School to put on an event enabling the participants to network with and seek advice from employers  and publically recognise their achievements in front of industry figures.

Commercial Break 2015

DMT provided £5,000 to fund the delivery of a two day training course for a small charity covering the essentials of digital marketing in an interactive programme which includes both doing and listening. The training will cover the major digital marketing channels plus an introduction to analytic, branding , user experience and content development.

Commercial Break is a small charity which works with young people from disadvantaged backgrounds to give them a start in the communications industry.

In November and December 2015 Commerical Break selected 6 young people to work on a brief provided by Comic Relief. They formed a ‘pop-up agency’ and were mentored by industry professionals to complete the project over an 8-10 in January 2016. The training has been scheduled for the last week in April to help students in their placement.

A full report will be provided when the training has been completed.

For more information on Commercial Break go to