About Derek Holder

In order for one-to-one marketing to prosper, it’s vital that new entrants and existing employees have relevant and up-to-date skills.

Professor Derek Holder FIDM, as co-founder and managing director of the IDM, helped establish direct marketing as a respected and respectable discipline, as well as a desirable professional career choice.

In 1981 as an academic at Kingston Polytechnic Business School, Derek designed and created the world’s first ever professional qualification in direct marketing, the Diploma in Direct Marketing. He went on to launch the Direct Marketing Centre, later to become the IDM.

Derek understood that for the direct marketing profession to thrive, it needed a constant stream of inspired, bright graduates entering it. They needed the practical business and commercial knowledge – and the inspiration – to take their work to the next level over the course of their careers.

The DM Trust invests time and money into higher education to, in the words of its mission, “educate and inspire the most talented students to enter the direct, data and digital marketing profession”. Every year, this takes the form of support and up-to-the-minute, subsidised training for lecturers and of a programme of initiatives to inspire and educate their students.

Derek Holder is remembered fondly not only as an innovator in one-to-one marketing education, but also a sharp wit with a wonderful sense of humour. His legacy lives on – read more here.